Katie Rodan And Kathy Fields
Bloomberg Businessweek|May 28, 2018

The creators of Proactiv have another smash hit.

Arianne Cohen
Katie Rodan And Kathy Fields

After 35 years as business partners, dermatologists Katie Rodan and Kathy Fields still do everything together— including interviews. “Last week a woman recognized me,” Fields says. “She said, ‘You’re Katie Rodan!’ I said, ‘Close!’ ”

They’ve reached street-level celebrity thanks to their smash-hit skin-care line, Proactiv, which sells about $1 billion in products a year through mall kiosks and infomercials featuring the likes of Katy Perry and Justin Timberlake. Their latest line of treatments, Rodan + Fields, hit $1.5 billion in sales in 2017—largely through consultants who sell to their friends and contacts, like social-media-era Mary Kay ladies.

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