Paradise, Manufactured
Bloomberg Businessweek|May 14, 2018

The enormous $4 billion Baha Mar resort filed for bankruptcy in 2015, a failure before it ever welcomed a single guest. Now it’s open—and business is booming.

Sara Clemence
Paradise, Manufactured

From a balcony at the six-month-old SLS hotel in the Bahamas, there’s an expansive view of the main grounds of the Baha Mar resort: Clusters of palms, rows of sherbet- colored chaise longues, crisp white umbrellas, and slivers of turquoise pools. Beyond lies the beach and the ombré ocean.

It looks like heaven. And it can sound like hell.

Baha Mar, now humming with guests from around the globe enjoying its play pools and daytime dance parties, has been opening in phases since April 2017. That’s more than a decade after developer Sarkis Izmirlian promised the rebirth of Cable Beach, a prime stretch 5 miles from downtown Nassau. With six hotels, 50 restaurants, a casino, and a Jack Nicklaus designed golf course, the megaresort was expected to generate 12 percent of the Bahamas’ gross domestic product.

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