When Verizon, AT&T, and T-Mobile introduced the first 5G mobile services in the U.S. three years ago, they promised 10-times faster connection speeds that would unlock a new era of technological advancements. Although no one expected doctors to immediately turn their scalpels over to robots, the telecommunications industry has loudly trumpeted an array of business opportunities such as using augmented reality as a way for online shoppers to try on clothes remotely.
The three big U.S. carriers have spent more than $100 billion on 5G airwaves and network upgrades, but they have little to no revenue or major new businesses to show for it. Moreover, the arrival of the technology has gone largely unnoticed by consumers, and the future fortunes the industry is banking on are far from certain. “There isn’t an immediate payoff,” says Tammy Parker, an analyst with GlobalData Plc.
From the start, there have been challenges with the technology, like when AT&T Inc. confusingly branded 4G as “5G E.” Conspiracy theorists have tagged 5G as a source of harmful radiation and a spreader of the coronavirus. More recently, airlines have complained that some frequencies could interfere with radar and jeopardize air safety. To date, the biggest knock against 5G is that it’s been a non-event. And, by the time it’s in full force, big tech companies including Amazon, Microsoft, and Google may have beaten the wireless carriers to the kinds of data-hungry applications that superfast 5G networks have been expected to spawn.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers