Waymo's Longest Mile
Bloomberg Businessweek|August 23, 2021
The world’s leading autonomous vehicle shop learns that 99% isn’t good enough
Gabrielle Coppola and Mark Bergen, with Edward Ludlow
Waymo's Longest Mile

Joel Johnson laughs nervously from the back seat when his self-driving taxi stops in the middle of a busy road in suburban Phoenix. The car, operated by autonomous vehicle pioneer Waymo, has encountered a row of traffic cones in a construction zone and won’t move. “Go around, man,” Johnson says as he gestures to the drivers honking behind him.

After the vehicle has spent 14 mostly motionless minutes obstructing traffic, a Waymo technician tries to approach—but the car unexpectedly rolls forward, away from him. “It definitely seemed like a dangerous situation,” Johnson recalls.

Incidents such as this one, which Johnson posted to his YouTube channel in May, are embarrassing for Waymo—a company that’s having its own problems moving forward. A unit of Alphabet Inc., Waymo hasn’t expanded its robo-taxi service beyond Phoenix after years of careful testing. The company has floated moves into other areas—trucking, logistics, personal vehicles—but the businesses are in early stages. And its production process for adding cars to its driverless fleet has been painfully slow.

This spring, Waymo saw a mass exodus of top talent. That included its chief executive officer, chief financial officer, and the heads of trucking product, manufacturing, and automotive partnerships. People familiar with the departures say some executives felt frustrated about the sluggish pace of progress at the enterprise.

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