CIRCULAR TEXTILES: AN URGENT CALL FOR SHIFT
Business Of Fashion|February 2022
The fashion industry is one of the key consumers of natural resources such as water and energy. This widespread consumption due to fast fashion has devastating impacts on people and the planet. It is now more urgent than ever to shift from a linear - take, make, use, dispose - model to a circular model or circular economy where waste and pollution are designed out, products and materials are kept in use longer, and natural systems can regenerate. Mukul Agrawal, Chief Sustainability Officer, Birla Cellulose, shares his view on circular textiles and how brand Liva Reviva incorporates them in their products.
CIRCULAR TEXTILES: AN URGENT CALL FOR SHIFT

Mukul Agrawal, Chief Sustainability Officer, Birla Cellulose

Tell us about circular textiles and their importance for the planet and the industry.

An estimated 110 million tons of material is used in the fashion industry annually and more than 90 million tons of fashion waste goes to landfill and incineration every year. As an estimate, only 1% of the material is recycled today. This widespread consumption due to fast fashion has devastating impacts on people and the planet, including its biodiversity. It is now more urgent than ever to shift from linear-take, make, use, dispose - model to a circular model or circular economy where waste and pollution are designed out, products and materials are kept in use for longer, and natural systems can regenerate.

Polyester dominates the industry with 65% share in the material basket and polyester garments cannot be recycled due to technological limitations. Also, it is not biodegradable at the end of life, creating significant issues of land and water pollution when leaked to environment. Cotton is about 25% an agricultural fibre. Man-made cellulosic fibres (MMCF) (viscose, lyocell, modal) constitute 8% of total fibre basket. The current innovations are now making it possible for cotton waste to be recycled into viscose and lyocell processes. The products like Liva Reviva use industrial cotton waste as feedstock. The mechanical recycling of fabrics has also started; however, it has limitations in quality of fabric and fibre that can be produced using this process. The recycling industry is at a nascent stage and has huge opportunity to rapidly grow if brands start consuming circular materials in larger quantities.

How does Liva Reviva incorporate circular textiles in its products? Please elaborate on the entire process, right from product design.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BUSINESS OF FASHIONView all
Alia Bhatt's Ed-a-Mamma expands offline with first store at Jio World Drive, Mumbai
Business Of Fashion

Alia Bhatt's Ed-a-Mamma expands offline with first store at Jio World Drive, Mumbai

Ed-a-Mamma, Ed the eco-conscious clothing brand founded by Alia Bhatt, has launched its first standalone store at Jio World Drive in Mumbai. The brand specialises in sustainable kids and maternity wear, aiming to promote responsible fashion choices among families.

time-read
1 min  |
November 2024
Foot Locker comes to India with Metro Brands Ltd, launches first store at Select City Walk
Business Of Fashion

Foot Locker comes to India with Metro Brands Ltd, launches first store at Select City Walk

Foot Locker inaugurated its omnichannel launch in India on October 19th with Metro Brands Ltd managing physical stores and Nykaa Fashion overseeing its e-commerce operations.

time-read
1 min  |
November 2024
Timex Group India Ltd reports record-breaking quarter, surges 37% in revenue
Business Of Fashion

Timex Group India Ltd reports record-breaking quarter, surges 37% in revenue

Timex Group India Ltd has recorded its most successful quarter to date. With the company marking its 170th year, TGIL reported an all-time high revenue of Rs 172 crore for Q2 FY25.

time-read
1 min  |
November 2024
Honasa Consumer Ltd. names Dr.Kaustav Guha as Vice President of R&D
Business Of Fashion

Honasa Consumer Ltd. names Dr.Kaustav Guha as Vice President of R&D

Hana onasa Consumer Limited has Lannounced the appointment of Dr. Kaustav Guha as Vice President of Research & Development. In this role, Dr. Guha will enhance the company's R&D capabilities and drive product innovation across Honasa's portfolio, which includes brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth's.

time-read
1 min  |
November 2024
TechnoSport expands retail footprint with largest store in Tiruppur
Business Of Fashion

TechnoSport expands retail footprint with largest store in Tiruppur

Active sportswear manufacturer, TechnoSport launched its largest retail store in Tiruppur, marking a step forward in its expansion strategy across India. This store, spanning 1,500 square feet, aims to meet the rising demand in Tiruppur and surrounding areas.

time-read
1 min  |
November 2024
Cantabil expands nationwide with 13 new stores
Business Of Fashion

Cantabil expands nationwide with 13 new stores

Cantabil antabil Retail India Ltd. has announced the opening of 13 new stores in October, increasing its store count to 569 across India. This expansion adds locations in cities such as Zirakpur, Dehradun, Pilibhit, Pune, Jaipur, Jodhpur, Lucknow, Prayagraj, Vadodara, Aurangabad, and Sagar.

time-read
1 min  |
November 2024
IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan
Business Of Fashion

IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan

In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices... In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices...

time-read
4 mins  |
November 2024
Duke Fashions (India) Ltd.
Business Of Fashion

Duke Fashions (India) Ltd.

Founded in 1966 by Komal Kumar Jain, Duke Fashions has established itself as a pioneering brand in the Indian apparel and footwear industry.

time-read
2 mins  |
November 2024
THE INDIAN DENIM MARKET IN 2024: An Analytical Overview
Business Of Fashion

THE INDIAN DENIM MARKET IN 2024: An Analytical Overview

The Indian denim market is poised for significant growth, with a projected compound annual growth rate (CAGR) of 15% from FY2023 to FY2028. By FY2028, the market size is expected to reach USD 7.82 billion...

time-read
10+ mins  |
November 2024
Orry x Flying Machine capsule collection launches in Bengaluru
Business Of Fashion

Orry x Flying Machine capsule collection launches in Bengaluru

Apparel brand Flying Machine has launched its limited-edition Orry x Flying Machine capsule collection in Bengaluru after a successful debut in Delhi.

time-read
1 min  |
November 2024