The consortium of brands, manufacturers, suppliers and innovators participating in the European Union-funded “New Cotton Project”, will prove that circular, sustainable fashion is not only an ambition, but can be achieved today. The project also aims to act as an inspiration and steppingstone for further, even bigger circular initiatives in the industry going forward.
Demonstrating Circularity In Textiles
Over a three-year period, textile waste will be collected, sorted and regenerated into Finnish biotechnology group Infinited Fiber Company’s unique, cellulose-based textile fibres. The fibres will be used to create different types of fabrics for clothing that will be designed, manufactured and sold by global brand adidas and companies in the H&M Group. At the end-of-use, apparel take-back programmes will collect the clothing to determine the next phase in their lifecycle. Clothing that can no longer be worn will be returned for regeneration into new fibres, further contributing to a circular economy in which textiles never go to waste, but are reused, recycled or regenerated into new garments instead.
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