Royal Enfield, a global leader in the mid-size motorcycle segment, launched its first ever apparel and riding gear range, exclusively for women in India. The company’s apparel division was started in 2014, with a single aim to create an ecosystem around pure motorcycling and enhance the motorcycling experience. The apparel range consists of lifestyle apparel and protective gear.
Guided by the spirit of being a pure motorcycling brand, it is only natural for Royal Enfield to create a collection of clothing especially for the women riding community. Puneet Sood, Head – Apparel Business, Royal Enfield spoke to IMAGES Business of Fashion on how the clothing range has been designed to be aspirational yet accessible and support women in their pursuits of exploration.
What is the attraction behind launching an apparel line for women? How important are women consumers to your business?
The philosophy of pure motorcycling has been the guiding spirit of the Royal Enfield marque. It is reflected in the simple, rugged machines that are inspired by a decorated heritage, infused with a timeless aesthetic and an old-school charm, yet modern and fun to ride. We believe Royal Enfield is more than just about the motorcycles, it is a lifestyle. And therefore, it was a natural step for us to create a collection of clothing for women, inspired by this motorcycling way of life, designed to be aspirational yet accessible. We believe that the women’s apparel range will improve the riding experience for women and help them express their love for the motorcycling way of life.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Alia Bhatt's Ed-a-Mamma expands offline with first store at Jio World Drive, Mumbai
Ed-a-Mamma, Ed the eco-conscious clothing brand founded by Alia Bhatt, has launched its first standalone store at Jio World Drive in Mumbai. The brand specialises in sustainable kids and maternity wear, aiming to promote responsible fashion choices among families.
Foot Locker comes to India with Metro Brands Ltd, launches first store at Select City Walk
Foot Locker inaugurated its omnichannel launch in India on October 19th with Metro Brands Ltd managing physical stores and Nykaa Fashion overseeing its e-commerce operations.
Timex Group India Ltd reports record-breaking quarter, surges 37% in revenue
Timex Group India Ltd has recorded its most successful quarter to date. With the company marking its 170th year, TGIL reported an all-time high revenue of Rs 172 crore for Q2 FY25.
Honasa Consumer Ltd. names Dr.Kaustav Guha as Vice President of R&D
Hana onasa Consumer Limited has Lannounced the appointment of Dr. Kaustav Guha as Vice President of Research & Development. In this role, Dr. Guha will enhance the company's R&D capabilities and drive product innovation across Honasa's portfolio, which includes brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth's.
TechnoSport expands retail footprint with largest store in Tiruppur
Active sportswear manufacturer, TechnoSport launched its largest retail store in Tiruppur, marking a step forward in its expansion strategy across India. This store, spanning 1,500 square feet, aims to meet the rising demand in Tiruppur and surrounding areas.
Cantabil expands nationwide with 13 new stores
Cantabil antabil Retail India Ltd. has announced the opening of 13 new stores in October, increasing its store count to 569 across India. This expansion adds locations in cities such as Zirakpur, Dehradun, Pilibhit, Pune, Jaipur, Jodhpur, Lucknow, Prayagraj, Vadodara, Aurangabad, and Sagar.
IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan
In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices... In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices...
Duke Fashions (India) Ltd.
Founded in 1966 by Komal Kumar Jain, Duke Fashions has established itself as a pioneering brand in the Indian apparel and footwear industry.
THE INDIAN DENIM MARKET IN 2024: An Analytical Overview
The Indian denim market is poised for significant growth, with a projected compound annual growth rate (CAGR) of 15% from FY2023 to FY2028. By FY2028, the market size is expected to reach USD 7.82 billion...
Orry x Flying Machine capsule collection launches in Bengaluru
Apparel brand Flying Machine has launched its limited-edition Orry x Flying Machine capsule collection in Bengaluru after a successful debut in Delhi.
