SKECHERS COLLABORATES WITH GOODYEAR ON FOOTWEAR

A range of Skechers Styles features Goodyear rubber technology outsoles for enhanced grip, stability and durability

Global footwear powerhouse Skechers is building on the technology in its footwear through a new collaboration with The Goodyear Rubber & Tire Company. Select styles across multiple categories for men, women and kids utilize Goodyear rubber technology in custom Skechers outsoles that will deliver increased grip, stability and durability.

“This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer,” says Michael Greenberg, President of Skechers. “Through this effort, select products will feature Goodyear Performance Outsoles, offering that extra edge where it’s needed most – be it enhanced stability on a run, excellent grip over slippery surfaces in the workplace, or durability on the playground for long-lasting wear. We expect this will resonate with our customers who need these innovations in the comfortable Skechers footwear that they love.”

“Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we’re using that same ingenuity to enable consumers to wear high-performance shoes,” said Christian Jurado, Goodyear’s Global Director of Licensed Products.