THE WOOLMARK COMPANY, ADIDAS TERREX, BYBORRE AND GORE-TEX UNITE TO CREATE ULTIMATE KIT FOR THE DARK ICE PROJECT

The Dark Ice Project draws on the expertise of technical performance leaders – The Woolmark Company, adidas Terrex, BYBORRE and GORETEX to design and create a kit to meet the athletes’ physiological and environmental needs...

The Woolmark Company has announced its official technical partner for the Dark Ice Project - an ambitious expedition strategised by three of Britain’s most accomplished polar explorers – Alex Hibbert, George Bullard and James Wheeldon.

More is known about the surface of the moon than the Arctic Ocean in winter, yet it provides a key barometer to the health of our planet. This first-ever winter expedition is about exploring new territory and making new discoveries in environmental science. The ground-breaking research will uncover how microplastics behave in the water, snow and ice of the dark Arctic depths. The three explorers will embark on an unassisted six-month journey starting later this year, aiming to get to the geographical North Pole as the sun begins to rise in March 2021.