RBI HITS PAYTM HARD
- THE CENTRAL BANK'S ACTION IMPACTED THE PAYTM BRAND
- MAJOR BANKS AND NBFCS MAY SHY AWAY FROM LENDING AND CREDIT CARD PARTNERSHIPS
- ADDITIONAL CAPEX REQUIRED FOR DEVICE STRATEGY, MARKETING AND BRANDING TO DRIVE GROWTH AND REGAIN TRUST
- CHALLENGES REMAIN IN OBTAINING REGULATORY LICENCES FROM OTHER BFSI REGULATORS
- PAYTM'S HOPES FOR A FULL-SCALE BANKING LICENCE DASHED
- EQUITY INVESTORS IN HOLDING COMPANY TO REASSESS THEIR RETURNS EXPECTATIONS AND FUTURE INVESTMENTS
VIJAY SHEKHAR SHARMA's digital payments journey has weathered many a storm over the years. Now, the 46-year-old's situation is akin to rowing a boat constantly springing leaks. Sharma fixes one hole, only for another to spring up.
Let's go back a bit. Sharma's One 97 Communications Ltd (OCL), founded in 2000, pioneered the use of QR codes at merchant outlets much before the demonetisation in 2016, giving its brand, Paytm, a head start. Soon after QR codes became popular, the government came up with the Unified Payments Interface (UPI), sparking a revolution in the digital payments space. UPI levelled the playing field, and service providers such as Google Pay and PhonePe cornered a lion's share of this. While demonetisation did give a boost to payments firms, it became clear that Paytm's UPI business was financially unviable because of the near absence of the merchant discount rate (MDR)-a fee that a merchant is charged for accepting payments.
Sharma then diversified Paytm, which has SoftBank and Alibaba as investors, into a loan distribution and investment products firm, using the payments insights of customers and merchants. Just as things began to normalise after Covid-19, regulatory scrutiny over Chinese ownership created uncertainty. Sharma quickly reduced Alibaba affiliate Ant Financials' stake and increased his own to 19.4%.
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