Stories Behind Timeless Iconic Bags: Hermès Birkin To Gucci Jackie
Business Today India|March 19, 2023
From the Hermès Birkin to the Gucci Jackie, a look at the stories behind these timeless and iconic bags
Smita Tripathi
Stories Behind Timeless Iconic Bags: Hermès Birkin To Gucci Jackie

A CHANCE ENCOUNTER IN 1983 between actress Jane Birkin and Jean-Louis Dumas, then Creative Director of French luxury brand Hermès, resulted in the ultimate luxury bag, the Birkin. The story goes that the two were seated next to each other on an international flight, when Dumas asked why Birkin travelled with a simple straw tote. She explained that most leather bags were too structured for her taste and she wanted something much more boho. That led to the two of them designing the bag on the back of an airsickness bag. Little did anyone know that fashion history was being doodled that day. The Birkin has changed little in style or function since its inception. But what has changed is the hundreds of thousands of dollars that it commands at auctions, depending on the exotic skins and diamond-encrusted hardware. Last year, Sotheby's sold one for $440,000. The year before, Christie's sold one for £237,000. Most recently, a Hong Kong billionaire sold 76 Birkin bags from his private collection for $3.2 million at a Sotheby's auction.

"The Birkin is an iconic bag. It is made in such a way that it will stand the test of time. It is handmade by very trained craftsmen in the same way that Hermès makes saddles. It's an iconic model that will not go out of style," Rachel Koffsky, SVP and International Head of Department for Handbags & Accessories at Christie's, told Business Today recently. It takes a single expert craftsman up to 40 hours to produce a Birkin bag. The stitch on which the brand's reputation is based the saddle-cannot be replicated by a machine; it takes two needles simultaneously passing through the same seam to produce a Birkin correctly, she explains. Production is limited and the waitlist is so long that most people end up buying it on the secondary market.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BUSINESS TODAY INDIAView all
The EV Craze
Business Today India

The EV Craze

The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly

time-read
5 mins  |
November 10, 2024
The Storage Boom
Business Today India

The Storage Boom

Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?

time-read
8 mins  |
November 10, 2024
India Beckons
Business Today India

India Beckons

Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before

time-read
4 mins  |
November 10, 2024
The Pearls of The Sea
Business Today India

The Pearls of The Sea

Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it

time-read
4 mins  |
November 10, 2024
66.Brand persona should define the core"
Business Today India

66.Brand persona should define the core"

I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.

time-read
1 min  |
November 10, 2024
Unwind in Style
Business Today India

Unwind in Style

Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury

time-read
3 mins  |
November 10, 2024
A Lifelong Affair with Inspiration
Business Today India

A Lifelong Affair with Inspiration

In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art

time-read
3 mins  |
November 10, 2024
Make it Bubbly
Business Today India

Make it Bubbly

Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles

time-read
4 mins  |
November 10, 2024
Palatial Splendour
Business Today India

Palatial Splendour

Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers

time-read
7 mins  |
November 10, 2024
Of Beaches and Cream
Business Today India

Of Beaches and Cream

GianChand Single Malt Whisky

time-read
1 min  |
November 10, 2024