IF YOU TURN the pages of the visitor's register at Air India's temporary headquarters in PVR Star Mall in Gurugram near Delhi, you will find scores of entries made by 20-somethings who are either appearing for job interviews or are coming for their induction after having been selected. It is an indicator of the rise in interest in the airline after it was sold by the Indian government to the $128-billion Tata group in January 2022.
"We have witnessed approximately 30 per cent increase in Air India's bookings post-privatisation. We are optimistic that this surge will drive demand and create a positive sentiment for the airline," says SabiChopra, Co-founder & COO, Corporate Travel & Head of Industry Relations at online travel agency (OTA) Yatra Online. And after February 14, when Air India announced two mega orders totalling a world-record 470 aircraft (Airbus and Boeing combined) as part of its ambitious expansion plans, it is likely to see much more action-both as an employer and a provider of aviation services not only in India but also globally.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky
