A Drive Into The Future
Business Today|October 21, 2018

Disruptions such as electrification, autonomous driving andconnected technologies will pave the way for luxury cars that will be more futuristic and cutting-edge than ever.

Sumant Banerji
A Drive Into The Future

Imagine a car that offers you a comfortable flatbed to sleep, is silent as a church and unobtrusive as it doesn’t need a driver. Top it off with unmatched versatility that can transform the cabin into a living room, a theatre or business centre at the press of a button replete with a change of upholstery, lighting and furniture. A highly robotised machine that can munch miles by the hour at hyper speeds without much fuss, manoeuvre twisty roads or traffic jams on its own and offers you an invisible but friendly and efficient robot that doubles up as a chauffeur and assistant much like Jarvis of the Iron Man series. All that, without hurting the environment. That in a nutshell is the future of the luxury car.

The three-pronged disruption – electrification, driverless cars and connectivity that has engulfed the global automotive industry – is having its say on the luxury side of the business as well. Within a decade from now, cars meant for billionaires would be starkly different from today. Unlike the other segments, though, the evolution is likely to be more coherent and the cars that emerge from the shadows, more exciting. Lack of any restriction on a sticker price does have its merits.

MORE SPACE, LESS NOISE

Replacing the conventional internal combustion engine that has done its duty for over a century now, by a simplistic electric motor and battery pack would herald a new era of comfort and convenience. With the engine gone, the snout of the car can now be shorter, the wheels more spread out to the extreme corners of the vehicle enhancing the space inside. For the Bentleys and Rolls-Royces of the world that today house monstrous 8 to 12 cylinder engine blocks under the hood, this change would be dramatic. The cars in future would have much more space than before without any change in dimensions per se.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BUSINESS TODAYView all
"Moving to cloud helped us grow❞
Business Today India

"Moving to cloud helped us grow❞

What was the problem you were grappling with?

time-read
1 min  |
November 24, 2024
She's Got Time
Business Today India

She's Got Time

MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP

time-read
3 mins  |
November 24, 2024
RISING STAR
Business Today India

RISING STAR

PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.

time-read
1 min  |
November 24, 2024
Building on a Legacy
Business Today India

Building on a Legacy

WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.

time-read
1 min  |
November 24, 2024
LEADER IN INNOVATION
Business Today India

LEADER IN INNOVATION

AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.

time-read
1 min  |
November 24, 2024
WAITING IN THE WINGS
Business Today India

WAITING IN THE WINGS

Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025

time-read
1 min  |
November 24, 2024
A DECENT PROPOSAL
Business Today India

A DECENT PROPOSAL

IN TODAY'S WORLD OF TRYING TO CREATE AN EQUITABLE SPACE, BOTH MEN AND WOMEN CONTRIBUTE TO THEIR HOUSEHOLDS. WOMEN ARE ENCOURAGED TO HAVE THEIR OWN SAVINGS POOL AND INVESTMENT ROUTINE. GIVEN THIS, HOW SHOULD FUTURE BRIDES APPROACH FINANCIAL PLANNING?

time-read
5 mins  |
November 24, 2024
Women and the STEM Bias
Business Today India

Women and the STEM Bias

EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.

time-read
3 mins  |
November 24, 2024
ROCKET WOMEN
Business Today India

ROCKET WOMEN

WOMEN IN INDIA ARE NOT ONLY VENTURING INTO SPACE BUT ARE ALSO STARTING TO SPEARHEAD THE COUNTRY'S EFFORTS IN THE GLOBAL SPACE RACE.

time-read
6 mins  |
November 24, 2024
ONE STEP FORWARD
Business Today India

ONE STEP FORWARD

THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.

time-read
6 mins  |
November 24, 2024