Cloud Telephony Is at a Take-off Point but a Poor Regulatory Environment May Yet Derail It.
BigBasket is the most well funded online grocery startup in India, having raised a cumulative of $246.5 million from well-known investors like Ascent Capital, Bessemer Ventures and Abraaj Group. BigBasket operates in a hyper-competitive business where margins are razor thin but scale is expected to make up for it. It competes with the likes of Grofers, ZopNow and Amazon. To stay ahead of competition, BigBasket needs to ensure that its customer experience and communication is flawless.
Didn’t get that exact variety of daal (pulses) you ordered? BigBasket needs to hear about it and address the issue through its in-house contact centre operation. Customer feedback is too important an aspect of its business to be outsourced. The cloud telephony partner who has worked with BigBasket to scale up from a few hundred customers to serving millions is a little known company called Ozonetel.
In the past when companies had to scale their telecom systems they had to invest crores in buying EPABX hardware from the likes of a Cisco, Avayya or a Genesis. Telephone lines had to be configured and extensions provisioned.
Today, if you want to scale from 10 telephone lines to 10,000 lines it can be done in a matter of minutes through the magic of cloud telephony. What happened to IT infrastructure – where one had to earlier buy servers, racks and other hardware to grow – with the introduction of cloud computing, is happening to telecom infrastructure. Capacity can be added on tap. Which is why cloud telephony is also called hosted telephony. The hardware can be hosted anywhere but services could be provided wherever required.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
"Moving to cloud helped us grow❞
What was the problem you were grappling with?
She's Got Time
MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP
RISING STAR
PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.
Building on a Legacy
WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.
LEADER IN INNOVATION
AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.
WAITING IN THE WINGS
Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025
A DECENT PROPOSAL
IN TODAY'S WORLD OF TRYING TO CREATE AN EQUITABLE SPACE, BOTH MEN AND WOMEN CONTRIBUTE TO THEIR HOUSEHOLDS. WOMEN ARE ENCOURAGED TO HAVE THEIR OWN SAVINGS POOL AND INVESTMENT ROUTINE. GIVEN THIS, HOW SHOULD FUTURE BRIDES APPROACH FINANCIAL PLANNING?
Women and the STEM Bias
EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.
ROCKET WOMEN
WOMEN IN INDIA ARE NOT ONLY VENTURING INTO SPACE BUT ARE ALSO STARTING TO SPEARHEAD THE COUNTRY'S EFFORTS IN THE GLOBAL SPACE RACE.
ONE STEP FORWARD
THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.
