The global market for weight loss products and services was valued at $254.9 billion in 2021 and is expected to hit $377.3 billion by 2026
Turning to dieting may be tempting for those looking for a quick fix. Now more than ever before one is spoilt for choice with a variety of dieting options— think Keto, or the splendidly-named Caveman Diet. But do they work? While fad diets focus on reducing calories, the results can be actually counter-intuitive. According to research, eating fewer calories can lead to hormonal changes that may increase appetite and make people crave higher-calorie foods. Some fads even cut out entire food groups, such as gluten, wheat or dairy, which contain nutrients needed for good health. “Any diet that asks you to completely remove any one food group, be it proteins, fats or carbohydrates, is unhealthy. We need all important food groups. We just have to figure out their proportions right. It doesn’t mean that any one of them is dispensable. If they are asking you to remove it, that’s a red flag,” says Delhi-based nutritionist Kavita Devgan, author of The Don’t-Diet Plan.
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