Globally, online gaming is a $150-billion industry with nearly two billion users across all forms. The gamers use mobile devices, personal computers or gaming consoles — Xbox, PlayStation, and others. Games on these platforms are either real money games (RMG), e-sports (tournament games) or casual games played on different mobile devices.
While companies in India are still largely dependent on advertising revenues, alternative models of monetization are emerging. “This year we are looking at launching a new monetization model. In addition to advertising, we are creating opportunities for users to pay on the app. They will pay for live sessions, for gifting subscription, which we believe will become a pretty formidable business,” says Piyush Kumar, CEO and Founder of sports fan community content platform Rooter.
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