The Indian Wine Revolution
Business Traveller India|August 2023
Redefining the Indian wine industry, its growth and its popularity
AATISH NA H
The Indian Wine Revolution

There are many ways to measure an industry's maturity - from awards, volume and sales growth etc. whichever way you look at it, the Indian wine industry is growing by leaps and bounds. Sula was awarded the gold and bronze medal at IWC 2022, with the gold being awarded for its Sula Brut Tropicale, a sparkling rosé. In the past winemakers like Vallonne and Charosa have won awards at the London Wine Competition and more recently, Krsma's Sauvignon Blanc was awarded a silver at the Sommelier's Choice Awards 2023. In tandem, the Indian wine industry is producing more and growing in value. A Technopak report pegged the domestic market at Rs 1,250 crore. As wine-making in India evolves, wineries are experimenting while also contending with climate change. There has recently been consolidation with Sula and York merging in 2021 and Grover Zampa buying Charosa, Four Seasons and Myra before that in 2019. Through it all, they continue to innovate and push forward; Grover Zampa's Signet range features red wines that have been aged in everything from concrete tanks to clay amphora. It's clear then, that as a whole, Indian wine-makers are gaining in confidence while drinkers are open to drinking more nuanced pours.

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