As experience promises to be the next battle ground for marketers to compete on, Adobe puts a premium on putting it at the core of its now integrated offer.
Most future-ready companies are busy making customer experience their single-minded focus. And if data is being used as a reference point, there is a good reason to do so. A Gartner study found that in 2010, 36 per cent companies expected to compete mostly on customer experience. In 2016, this number increased to a staggering 89 per cent.
This focus on ‘experience’, where product, marketing, design, strategy and various other functions become a part of the overall experience, has prompted Adobe, counted among the largest digitally-driven businesses in the world, to make experience as its central offer.
At the recently concluded Adobe Summit in Las Vegas, the company announced a slew of new products. While acquisitions and organic growth have both contributed to the new structure, the most critical aspect of the new Adobe is an integrated architecture that allows it to offer end-to-end, seamless solutions to its customers and partners.
“The Experience Cloud is the larger opportunity and we are excited about it. What makes this even more special is that it comes from interactions with our customers,” says Shantanu Narayen, CEO, Adobe.
Keeping the customer experience at heart, Adobe has launched its Experience Cloud, which has brought its Marketing Cloud, Analytics Cloud together with the newly added Advertising Cloud that comes from its acquisition of advertising technology firm Tubemogul.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
