As experience promises to be the next battle ground for marketers to compete on, Adobe puts a premium on putting it at the core of its now integrated offer.
Most future-ready companies are busy making customer experience their single-minded focus. And if data is being used as a reference point, there is a good reason to do so. A Gartner study found that in 2010, 36 per cent companies expected to compete mostly on customer experience. In 2016, this number increased to a staggering 89 per cent.
This focus on ‘experience’, where product, marketing, design, strategy and various other functions become a part of the overall experience, has prompted Adobe, counted among the largest digitally-driven businesses in the world, to make experience as its central offer.
At the recently concluded Adobe Summit in Las Vegas, the company announced a slew of new products. While acquisitions and organic growth have both contributed to the new structure, the most critical aspect of the new Adobe is an integrated architecture that allows it to offer end-to-end, seamless solutions to its customers and partners.
“The Experience Cloud is the larger opportunity and we are excited about it. What makes this even more special is that it comes from interactions with our customers,” says Shantanu Narayen, CEO, Adobe.
Keeping the customer experience at heart, Adobe has launched its Experience Cloud, which has brought its Marketing Cloud, Analytics Cloud together with the newly added Advertising Cloud that comes from its acquisition of advertising technology firm Tubemogul.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Is Leadership Without Hierarchies Possible?
LEADERSHIP IN THE current era is more challenging than ever before.
The Rise and Evolution of Coffee Culture in India
AS A BANGALORE native, South Indian filter ‘Kaapi’ has always been a significant part of our tradition.
The Daily Ground Goes Desi
Success in Tier-2 and Tier-3 cities hinges on several key factors, with one of the most important being the ability to offer high-quality products at an accessible price point
Cracking The Indian Code
TARUN JAIN, CEO of Tim Hortons India believes in creating an experience at cafes by blending global quality, local flavours and affordability
Making Coffee the New Chai in India
Affordable, great-tasting coffee made fast-abCoffee is reshaping how India drinks coffee
Scripting A New Era Of Coffee In India
From a bootstrapped startup to international expansion, NOTHING BEFORE COFFEE is brewing its way to the top by challenging the giants of the coffee industry with innovation, personalisation, and sustainability
"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"
SUNIL D'SOUZA, Managing Director and CEO of Tata Consumer Products, discusses the company's strategic growth in India's booming coffee market, focusing on premiumisation, innovation, and expanding consumer experiences both at home and in cafés, in this exclusive conversation with BW Businessworld's Tarannum Manjul
Fresh Brew, Big Ambitions
From startups to stores, Beanly's Samayesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight
"On Track To Become India's Top Café Chain"
In an exclusive interview, RAJAT AGRAWAL, CEO of Barista Coffee, shared insights on the company's current market position, expansion strategies, and its response to growing competition
"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"
In an exclusive conversation with BW Businessworld's Resham Suhail, Third Wave Coffee CEO RAJAT LUTHRA and its Co-founder AYUSH BATHWAL delve on how they are navigating the competitive landscape, going beyond retail and tapping changing consumer preferences