Opening up a company’s systems and its heart to an individual who wants to come on board primarily because he senses a financial return on his investment takes an organisation time to understand and digest.It is essential to make sure that a company embarks on franchising only when the organisation and its people are ready to welcome a franchisee into its fold.
Benefits of franchising
From the perspective of a franchisee, it is important to understand what benefits he can expect and from the perspective of a franchisor, he must understand that he must be able to provide value to any potential franchisee.
Consumers buy from brands they trust – Brands are what convey credibility to a consumer and brands outlive any promoter or manager. A strong brand ensures long- term profits and an association with a strong and credible franchisor helps to build a long-term and sustainable business for an investor.
The franchisor must support his brand and the franchisee must assure the brand owner that the brand will be respected and that no steps would ever be taken that would tarnish the image or diminish the value of the brand.
Efficient business practices as systems are proven – Strong companies are able to bring strong systems and good business practices into the business of any franchisee. It is important to adhere to these values to ensure that there is no clash of values between the franchisor and the franchisee.
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