Why did Audi India launch nine products in 2021 despite the Covid-19 threat?
Last year was a good year for Audi India. Yes, we launched nine new products in 2021. It was part of our India strategy which focuses on four key pillars of strength — Customer Centricity, Products, Network and Digitalization. We laid emphasis on each of these pillars in 2021 and will continue this in 2022. While we do not share a break up of our sales data; we are happy to report that we had grown over a 100 per cent in 2021. We expect this growth to continue. However, a lot of this will also depend on the situation related to the semiconductor shortage and also, the Omicron variant. Despite hitting roadblocks posed by the unfortunate second wave of the pandemic and other global issues like semiconductor shortage, increased commodity prices, shipment challengers, etc., we did well in 2021. At over 101 per cent, our sales more than doubled compared to 2020. In 2021 we entered the Indian EV market as well with five electric cars launches. We are currently the only brand to have five electric cars on offer.
How has been the company’s transition from diesel/petrol to petrol and EV portfolio?
We moved away from diesel early on and the transition from diesel to petrol only was definitely a bold move. As a brand, we have seen the customer preference change over the last few years. Customers today know the benefits of driving petrol and electric cars. Any strategy takes a fair amount of time to yield great results. We have been overwhelmed by the number of customers who have moved to petrol cars. There is no denying that we may not be able to convert a few handful customers whose preference is still diesel. Currently our petrol and EV portfolio is seeing strong growth and this will continue as we move forward.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
