WITH THE NEWS CHANNELS, the social media platforms, and social gatherings abuzz with discussions, debates and deliberations on the Indian Lok Sabha elections, brands have been using this opportunity to remind citizens to exercise their right to vote.
This year, 130 million youngsters have been added to the country’s total voting population. Most of these Gen Z have been brought up in the era of social media and smartphones. They are believed to be more politically aware who actively fight the “hashtag war” for an India they believe they deserve.
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