Crowded rooftops. All night parties. Cramped up beach houses. Noisy gatherings at ‘Gutter Bar’ with the party overflowing onto the Croisette. Raging Yacht parties. Jam-packed venues for live gigs…all these sights were missing from this year’s Cannes Lions
WHILE THE industry seemed to be in reset mode, owing to agencies appearing to be under siege by their archenemy, the consultants, it was a much more impact-focused and action-oriented week in the Riviera.
The Cannes Lions International Festival of Creativity is often considered a reflection of a moment in time in the global marketing, technology and media industries. Here are my takeaways from my ‘pilgrimage’ to the Mecca of creativity.
The post-#TimesUp & #MeToo Era
There was a marked number of women representation in the juries this year — up to 46 per cent compared with 43 per cent in 2017, moving the festival closer to its goal of reaching a 50:50 representation in the jury rooms.
There were a lot more women speakers taking to the Palais stage this year, speaking, not in sessions that simply spoke of lack of women in the top order — thankfully that has changed — but in sessions relating to successful women to learn from and admire. No doubt the ad-world, known to never be the one missing out on a cultural moment to co-opt, aligned itself on the side of the #MeToo and #TimesUp movement instantly, with several advertisers and agencies using the festival to announce a series of initiatives designed to push diversity, and in particular, give a thrust to gender equality.
Data’s marriage with creativity
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