SPOTTING THE G
CEO India|January 2020
The Mercedes-Benz G-Class is at home all around the world – on every terrain, on and off-road. This year, the popular, classic cross-country vehicle is celebrating its 40th birthday, and the Mercedes-Benz Museum is hosting an extensive “G-Schichten” (G stories) special exhibition. With eleven vehicles and countless further exhibits, come and find out the colourful stories of the brand’s oldest serving model series.
SPOTTING THE G

Since its world premiere in 1979 the Mercedes-Benz G-Class has written countless stories over the course of 40 years with an unparalleled career. No wonder: right from the start it was aimed at a variety of different user groups. It is also at home all over the world and on any terrain: it surmounts obstacles in rough terrain effortlessly and glides gracefully along the world’s shopping streets. That is what makes the G-Class so unique – and an icon of the brand. It goes without saying that Mercedes-Benz has always kept the G at the cutting edge of technology.

The “G-Schichten” (G stories) special exhibition at Mercedes-Benz Museum tells the full story of the G. It will be open from 18 October 2019 and is planned to run until 19 April 2020. The protagonists of the exhibition: vehicles from 1979 to the present day. Amongst them is the “flying” 240 GD dating back to 1979, the protagonist of a press photo, showing the G as it jumps over a sand dune. Or the “Popemobile” of 1980, the faithful reconstruction of the winning car of the 1983 “Paris– Dakar” and the last cabriolet from 2013: the stories are just as varied as the vehicle itself.

The outstanding off-road capabilities are shown by a G on a gradient of 100 percent. Visitors can clamber up a correspondingly steep ramp in order to get a feel for the performance of the cross-country vehicle. The technology of the G-Class is represented by a cutaway model of a transfer case and a rear axle with differential locks, for example.

The vehicles of the special exhibition and their “G-Schichten” (G stories) 240 GD, 1979 Grand appearance: The G-model celebrates its world premiere with four engines, three body variants and two wheelbases. Mercedes-Benz presented the crosscountry vehicle in February 1979. This agave-green 240 GD, as an open-top car with a short wheelbase, played an important role in this.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM CEO INDIAView all
CEO India

Five Ways To Win The Consumer Of 2030, Now

To win the data and technology-enabled “smart consumer” of tomorrow, discover the five things every consumer-facing business must do right now

time-read
7 mins  |
February 2020
CEO India

TWENTY FOR ‘20

WILL THE NEW DECADE BE AS TRANSFORMATIVE AS THE LAST? EY EXAMINES THE QUESTIONS THAT WILL SHAPE THE NEXT DECADE

time-read
9 mins  |
February 2020
ROBOTS ON THE MOVE
CEO India

ROBOTS ON THE MOVE

THE MARKET FOR PROFESSIONAL SERVICE ROBOTS IS POISED TO TAKE OFF WITH A VENGEANCE, FUELED BY NEW DEVELOPMENTS IN 5G TELECOM SERVICES AND AI CHIPS

time-read
9 mins  |
February 2020
CEO India

POST-DIGITAL CULTURE SHOCK

COMPANIES AROUND THE WORLD ARE FOCUSING ON DIGITAL TRANSFORMATION, BUT MANY ARE OVERLOOKING THE CULTURE CHANGE NECESSARY FOR SUCCESS

time-read
5 mins  |
February 2020
FROM LOCAL TO GLOBAL
CEO India

FROM LOCAL TO GLOBAL

Winning sales organisations excel at these five essential capabilities

time-read
8 mins  |
February 2020
Shooting for the Stars
CEO India

Shooting for the Stars

MANFRED BAUMANN SHARES HIS INSIGHTS INTO PROFESSIONAL PORTRAITURE

time-read
4 mins  |
February 2020
FLYING WHILE BLIND
CEO India

FLYING WHILE BLIND

I AM NOT ONLY AN EXPERIENCED TRAVELER; I AM AN EXPERIENCED BLIND PERSON…

time-read
5 mins  |
February 2020
CEO India

THE ALCHEMIST OF HOSPITALITY

Puneet Chhatwal, the CEO and MD of Tata Group’s hospitality arm Indian Hotels Company, talks about how his company is reimagining and repositioning some of its most renowned brands, raising the hospitality bar, with an eye on the evolving customer and emerging concepts and trends

time-read
8 mins  |
February 2020
CEO India

Robots Can Go All The Way To Mars, But They Can't Pick Up The Groceries?

In the popular imagination, robots have been portrayed alternatively as friendly companions or existential threat. But while robots are becoming commonplace in many industries, they are neither C-3PO nor the Terminator. Cambridge researchers are studying the interaction between robots and humans – and teaching them how to do the very difficult things that we find easy.

time-read
5 mins  |
January 2020
How To Create A Growth Mindset?
CEO India

How To Create A Growth Mindset?

A growth-oriented mindset must be cultivated among the employees for business growth and sustenance. It requires a good understanding of people and what drives them

time-read
5 mins  |
January 2020