The sky is the limit for todays customer and this statement is no longer just an exaggeration; especially in theaviation industry. With more travellers taking to the skies than ever before, jet-setting to their favourite vacation destination or for business travel, the future of the sector looks extremely promising.
While demand is escalating favourably, there is a substantial change in the nature of business with the influx of technology altering the landscape. The Indian traveller, affluent and discerning, is accustomed to a higher level of personalization in their interaction with brands and businesses. They now expect their preferred brands to really ‘know’ them; something that wasn’t necessary earlier. This is, of course, an effect of advanced cognitive technologies that are being used to improve the customer experience across industries.
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