Open Source Technology: Big Factor For Small And Medium Businesses

CarDekho.com is India’s Auto portal that helps its users with car research, finance, insurance, used cars and any other aspect of car buying and selling with the best possible deals through its exclusive tie-ups with car manufacturers, finance and insurance companies.

- Pawan Chawla

Modest, small and near-ignored beginnings, challenges won over to reach the stars – nearly every start-up goes through such a life cycle; be it the ones that go on to become drivers of the Indian economy, the ones that are still vying for such coveted positions, or those that are only beginning in the Indian business horizon.

The biggest challenge that most start-ups face is that, they think they don't have resources. Despite their desire to grow the team, start-ups are hindered by the perception of talent being expensive. Marketing spend is another such challenge that they are faced with while building a brand. Their ambition of building a unique product is obstructed by the concerns of a budget for the technology they need. While initial spends on proprietary tools would mean stretching the resources for a bootstrapped start-up, opting for opensource software with communities’ support on the Net is a practical option, even if a concept or an idea fails.

Adopting a new technology is similar to buying a product; you tend to adopt one which you have experienced or read great reviews of.