Innovation is only successful when the idea solves a problem for humanity. It should also make business sense. There are numerous factors which decide the success of an idea. One of the key factors is perseverance of the team and the organization working behind the idea.
In this article, I would like to bring out my view on how to achieve this and to ensure success. If you carefully notice, all big successful innovations will surely have a story of failure, learning from that and then taking appropriate small or big moves leading to ultimate success. Imagine the number of games the developers of angry bird made, before they made it into successful one.
So, in my view perseverance for innovation can be defined as follows, let me call this as ‘Innovation Perseverance’.
1. Define the problem to be solved
2. Develop multiple concepts & quickly evaluate them
3. Test the most promising concept and obtain customer feedback
4. Make appropriate changes, if needed
5. Repeat the above steps till you succeed
It is not easy to drive these steps without appropriate talent and organizational culture. I would like to focus on more on these two aspects.
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