Aon plc (NYSE:AON) is the leading global provider of risk management, insurance and reinsurance brokerage, and human resources solutions and outsourcing services. Tanuja Birla is working with Aon as Senior Director Strategic Optimization and Transitions, leading project management from Aon’s India office at Gurgaon. She also leads Corporate Social Responsibility and Women International Network for Aon India.
Oxford dictionary defines an Entrepreneur as a person who organizes and manages any enterprise, especially a business, usually with considerable risk and initiative. Entrepreneurship needs ability to take risks, drive success for self, and survive in adversity. It also needs the talent to face failures and criticism. There is a need to prove one’s self.
How is it Different for Women Entrepreneurs?
Is it any different for Women entrepreneurs? The answer is Yes. Because in spite of being her own boss in her business, the above mentioned requirements get loaded with responsibilities of the family, a guilt conscience inside women for being late for her daughter’s birthday or not able to accompany her mother in law to the doctor or unable to cook breakfast for her family because of an early morning meeting. And that I think shows a woman’s extremely high emotional quotient and her ability to multi task. Both these are added advantages for running a business successfully.
Women entrepreneurs are not new in the Indian society. Several agriculture and crafts businesses have women at the helm of affairs. From Sujatha Varadrajan, who runs a successful coconut water brand down South of India, to Urvashi Yadav, who was all over the media about 4 months ago for her “chholey kulchey’ kiosk at Gurgaon, women have exhibited streak for success and appetite for risk.
Does Success come Knocking on Doors?
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