Mahendra Mishra is a resident of Uttar Pradesh and has been running a small sweetmeat shop in the name of ‘Chariot Sweets’ since 25 odd years. He has established himself in Kanpur, one of the biggest cities in the state. On an average, the shop generates sales of at least ₹24,000 per day. As an entrepreneur he is happy with what he has been doing for several years and believes the sales are satisfactory. However, his son, who has recently finished management studies from one of the premier institutes in India, does not share the same feeling. He thinks efforts should be made to expand and generate higher cash flows.
Almost 18 years ago, Mishra had purchased a piece of land for a meagre amount of ₹250,000 in the heart of the city, which is today worth nearly ₹5 crore. He is undoubtedly happy with his investments and believes that the land can stay idle till the time his focus is on the shop which provides his family with all the required comforts. His son has other ideas. He believes that the land can be monetised either by selling and generating cash to expand the current business or be utilised for a new project such as constructing a hotel and thereby foraying into a fresh line of business or through an investment in a commercial partnership.
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