“Opportunities are like sunrises. If you wait too long, you miss them.” This is what writer William Arthur Ward had to say. With the rolling out of vaccines every-where and a decrease in the number of cases in India, we are clearly seeing the economy revive at a faster clip than expected earlier, and this seems to have augured well for all businesses to re-start advertising spends. As a consequence, the media and entertainment industry showed a strong performance in Q3 of this year and we saw a gradual improvement on YoY basis across different media. The radio industry too recorded 1.6 times’ growth in terms of volumes for this quarter compared to the last quarter.
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