$24 Bn Market Is No Longer Available To EMC, IBM Or HDS
DataQuest|September 2017

Hubert Yoshida, CTO, Hitachi Data Systems often comes to India and has interacted with Dataquest several times. However, in his recent conversation with DQ during his visit, he revealed that the storage landscape is no longer the same. What he stressed on most was the fact that the traditional storage companies like EMC, IBM and HDS cannot do business in the traditional way. As cloud has redefined the storage space, the storage companies will have to focus on delivering business outcomes. Excerpts:

Onkar Sharma
$24 Bn Market Is No Longer Available To EMC, IBM Or HDS

As a veteran in the industry, can you give us a glimpse of the overall storage landscape and what trends do you foresee in the storage ecosystem?

To begin with, the storage landscape will never go away. Although cloud is having a major impact on the storage industry, analysts say that for every dollar that goes into Amazon cloud, public cloud displaces 3 to 4 dollars of infrastructure spend. I believe AWS closed down last year at about $8 billion. It means that $24 billion of addressable market is no longer available to EMC, IBM or to Hitachi Data Systems. It means if we try to compete with cloud within the infrastructure space, we will be out of business in the next three to five years. This also affects the GSIs because out of that dollar of infrastructure, they provide the services to support and install. They will be impacted even more strongly than the infrastructure vendors themselves.

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