Launch Co-ordinates - Start-up Therapy
Entrepreneur Magazine South Africa|May 2018

Tips to help you make money without sacrificing your happiness.

Alan Knott-craig
Launch Co-ordinates - Start-up Therapy

Q Is there no loyalty in business? It seems companies change suppliers at a whim, forgetting years of good service. — Marthinus

In many industries, loyalty still trumps price. But truth be told, those industries are not efficient. The most efficient industries are the ones where all players are constantly looking to reduce costs without affecting quality.

The more the Internet changes the world, the more efficient all industries will become, the less loyalty you will find. Rather work on the assumption that price is more important than history. That way you won’t have any unpleasant surprises.

Q I’m in a start-up, but I feel I’m earning too low a salary and ESOP, what should I do? — Quentin

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