58-62 RETIREMENT AGE
65-75 HEALTH-RELATED PROBLEMS
75-85 EXTREME OLD AGE PROBLEM
India is poised as the country with the maximum youth population in the world. Directly proportional to youth is the old population. The technology boom and a globalised world opened a plethora of opportunities for people the world over, India was in a bright spot. Literacy and employability rate became much better than ever before, spoiling the Indian youth for options and opportunities. This led to the young shifting base from their hometown and leaving their families elderly parents - behind. In a traditional joint family system, the elders receive care from the family members. However, fragmenting of this system has left the elders alone, vulnerable and neglected left to fend for themselves. Further, the looming shadow of retirement adds to their anxiety, marring the fun of unwinding with family and friends. As for senior-aged Indians, a grave cause of concern is coping with rising bills on reducing income. The elderly need care and support. A companion and someone to help them in a health emergency. This became an opportunity for a startup in the elder health care segment.
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