TECH 25 TRAILBLAZERS OF 2020

TECH 25 TRAILBLAZERS OF 2020

- Punita Sabharwal

FOODTECH

REBEL MEETS REBEL

Jaydeep Barman, Co-founder & CEO, Rebel Foods

In the life of Jaydeep Barman, the story of Faasos has been the story of a traditional food brand reinventing the whole restaurant industry and giving a new way of delivering food to customers through Dark Kitchens. Well, Faasos was never a brand that had a tech play from day one; the founders had their own tryst with offline stores which didn’t work well and led to the successful pivot. Talking about his love for food, Jaydeep Burman, Co-founder & CEO, Rebel Foods, says, “I am a Bengali. I grew up on what we know here as Kathi roll. Since the time I left home, I was missing it all the time. If I had to do something entrepreneurial. It had to be either around mountaineering or food. And of course, the large market is food. That’s how it came about.”

Before taking the entrepreneurial route, the INSEAD alumni had been a successful professional. Talking about his professional stint before returning to India to start Faasos, Barman says, “I really liked my time at McKinsey. I was part of the London office but I was mostly working in the pharma space, so I was in Switzerland most of the time working with some of the large pharma CEOs. I was loving it but at the same time, I wanted to do something where I was on the ground. I had this urge to do something more. By the time my daughter was four years old, I was at this crossroads on where to raise her and I wanted to do something on my own. So I took a sabbatical, came to India for about six months. And that is the time I decided I wanted to do something and not sort of going back.”