Ignorance truly turned out to be bliss for Vineeta Singh, CEO and co-founder, SUGAR Cosmetics. If she had known how demanding the first ten years of an entrepreneurial journey could be, she says, she would have never ventured into it. However, not knowing that and having the sheer passion and confidence to take up entrepreneurship pushed this IITian to let go of a 1 crore investment bank job offer and create one of India’s fast-growing beauty brands.
Backed by marquee investors including Elevation Capital, A91 Partners, India Quotient and Stride Ventures, today, SUGAR Cosmetics is surely a cult-favorite amongst Gen Z and millennials. The D2C brand is rapidly scaling its physical presence with more than 35,000 retail touchpoints as of 2021 across 500+ cities. Last year, the Mumbai-based startup raised about $21 million in its Series C funding round.
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