There are just some of the fundamental, unchanging basic human needs and desires your guests have. In few sectors are these needs being expressed more prominently than in the retail sector. After all, retail brands are the ones consumers are purchasing from, depending on, and engaging with on a daily (if not multiple times- aday!) basis. This report explores six actionable trends, alongside examples of how innovative retail and hospitality players are harnessing these trends. Each trend is accompanied by key insights that you can use to fuel your next innovation, and get to the crux of what your guests will need, want and expect from you next.
A-commerce
Busy travellers with places to go and sights to see will expect from their hotel what they’re already being served by retailers: the ability to outsource certain experiences and tasks to algorithms and smart devices. This means the automation of hunting, negotiating, purchasing, and more.
Why now?
Automation nations
Automation is frightening many: some estimate that it will wipe out half of all retail jobs in 10 years, and hotel employee unions like Unite Here are scrutinising the impact it’ll have on your industry. But as your guests and as shoppers, people are more preoccupied with their desire for simplicity, and how brands will leverage this tech to fulfill it.
Breezing out
Amazon Go (where shoppers are billed automatically, and checkout is a zero-effort process) is still something of a tourist attraction. But by 2021, 3,000 Amazon Go stores are set to open around the US – just one sign that consumers will expect automation-fueled experiences in retail and beyond.
The right timing
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