“We’re seeing innovative technologies such as drones fitted with forward-looking infrared FLIR [cameras and smart farming equipment], like the John Deere fleet of autonomous tractors, which are becoming commercially viable to mainstream farmers to augment their traditional farming methods.”
He notes that this technology disruption does not stop at the farm, but continues into the entire supply chain, from the soil to the water table.
“The agricultural supply chain has seen massive investment in connected technologies, including carefully planned transportation, with route calculations based on orders and current demand. Packaging, manufacturing and logistics solutions now focus on technology innovation that can reduce the time between harvesting and selling produce from retail outlets.”
Data at the centre
Raath points out, however, that technology such as connected farm vehicles or surveillance technologies that monitor and track livestock are not cheap; the cost of even entry-level digital equipment is high for the average farmer.
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