Choosing The Right Tableware
Food & Beverage Business Review|April/May 2017

Tableware comprises the dishes or dishware, which are used for setting table, serving food & beverages and for dining. Its wide ambit includes cutlery, glassware, serving dishes and other useful items. Tableware has utilitarian and as well as cosmetic appeal for the guests.

Choosing The Right Tableware

Buying tableware for a foodservice establishment is an important decision, often involving major investment. The right plates and cutlery can facilitate in bringing the right look to the restaurant’s design. On the other hand, clumsily designed tableware or tableware which doesn’t gel with the theme of the restaurant, can attract resentment among the discerning restaurant goers. We can say that procuring the appropriate crockery or cutlery can help in developing the image or branding of the restaurant.

Tableware is an important component of the overall look of the dining area of the restaurant. The quality of tableware shows upon the efforts taken to leave an impression on guests that dine at the restaurant. Tableware has been playing an important role in dining experience since ages, but in this post-modern age, where presentation of the food in the restaurant business has become almost as crucial as the quality of food itself, the role of tableware has assumed immense significance for the food service business.

When selecting your tableware, be sure to take the time to choose the right options that fit in to your restaurant’s concept. It is important that the first impression is a memorable one that leaves customers eager to come back to your outlet again and again.

Most of the food service establishments favour white crockery since it is believed that food looks better on these large, plain dishes. Also at the same time against the blank canvas of the plate, the food’s colour and texture can easily pop up, making it look more appetising. And it is a general belief that if food looks good, it is more likely to taste good too.

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