With rising health consciousness in the urban Indian society during the recent years, apparently it seems that the health drinks market in the country is likely to soar impressively. But it is not happening in reality. However, the future for health drinks in India is full of potential, which needs to be creatively explored.
One of the major types of health drinks in India is the malt-based milk drinks. According to the renowned market research firm, RedSeer, “Health food drinks (HFD) in India are primarily malt-based milk drinks that act as taste enhancer along with nutrition fortification of milk. Earlier known as malted food drinks (MFD), the category was introduced in India in 1950s through launch of Horlicks and started strengthening its position in 1960s with the successful launch of Operation Flood.”
Diversified Market
According to a recently published report, market leader GSK accounted for more than 50 percent market share in India’s malt health drinks market. Two of its major health drink brands, which attract nationwide popularity, are Horlicks, Boost and Moltova. Horlicks is a household name in urban India across several generations. Mondelez International with its Bournvita brand is another important player in the malt-based drinks category.
Besides the malt-based drinks, supplement nutrition drinks is another important category of health drinks. Complan is a major brand in this subsegment. According to a news report in a leading business daily,in October 2018, Zydus Wellness announced the acquisition of Heinz India's consumer wellness business, which includes brands like Complan and Glucon D.
Abbott Nutrition with its Pediasure brand is another big player in India’s health drinks segment. Nestle’sre-launched Milo, Danone’sProtinex Grow are among the important new entrants in the crowded health drinks segment of the country.
Here it deserves a mention that according to a recently published news report in a leading business daily, Hindustan Unilever Ltd (HUL), the Indian unit of Unilever Plc, will merge GlaxoSmithkline Consumer Healthcare with itself. The merger is expected to be completed in a year.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
California Walnut Crop Mid-Harvest Update
Fall is here, and the California Walnut Commission has provided a mid-harvest update on the 2024 walnut crop.
Consumer Trust in Dietary Supplements Demands Third-Party Certification, Reveals NSF 2024 Report
NSF, a leading public health and safety organization, published its 2024 Supplement Safety Consumer Benchmark report earlier his year, aimed at evaluating consumer preferences and safety concerns regarding dietary supplements.
India Bakery Exhibition 2024: A Grand Success at Chennai Trade Center
The India Bakery Exhibition 2024, held from 20th to 22nd September at the Chennai Trade Center, proved to be a resounding success.
Strong Aromas of Blue Cheese
There is no way you can forget your first view, first smell and first taste of any Blue Cheese.
Debunking Cancer Nutrition Myths
Good nutrition is especially important during the treatment of cancer as it helps to tolerate chemotherapy, radiation and surgery better.
Of the Sheep
The features of a goat’s and that of a sheep’s meat are almost similar and are not readily identifiable.
Indian Ethnic Flavors: A New Wave in Beverage Trends
As the world of beverages continues to evolve, a powerful new trend is emerging, reshaping the landscape of drinks with bold, authentic, and distinctly Indian flavors.
Cloves - Strong & Zesty!
Cloves are flower buds harvested before they flower and their tree belongs to an evergreen variety, aptly named as the clove tree, a part of the Myrtle plant family.
World Chefs Congress
New Congress, Old Gold
Tech Takes Over F&B Industry
Technology impacts every facet of our lives. It is reshaping every industry. Artificial Intelligence (Al) and robotics have had transformative impacts on all industries, including the food & beverage sector. Driven by advancements in robotics and Al, routine and repetitive tasks are automated to increase productivity and, thus, enhance profitability. Ashok Malkani examines the effects of technology and robotics on the restaurant industry in India.