It is said, ‘engaging with food is an art of engaging with the world’ .
For millennia, food is not only being regarded as a primary need for life but also as a manifestation of a given culture; as a common bond between people.
Over the millennia, our food has evolved in several ways, in terms of tastes, flavours and packaging. During the course of history, we have experienced that what we eat has often been governed by our religious traditions, and our societal ethos and trends. The evolving developments in the food & beverage industry also reflect the ongoing societal trends.
Trends in the food & beverage industry are continually changing to keep up with customers’ demands. Knowing these trends help the entrepreneurs to gauge people’s preferences in food at a given point of time or over a period of time, more accurately. These trends are also indicator of the continued evolution in our eating habits.
Take the case of post-modern digital India. We know many of today’s consumers in urban India have become extremely health conscious. This has compel led restaurants and food & beverage companies operating in the country to come up with healthy products and healthy menu. These days, ancient health and wellness beliefs which have stood the test of time are being brought back into practice, and Chefs and consumers are looking to rediscover traditional cooking methods.
Over the last few years, we have seen a wide range of food and drink trends reflecting changing attitudes towards health, community and the environment. 2017 has seen a brunch boom, trend towards Buddha bowls, and the unmistaken avocado craze. Buffets, food and wine pairings, bento boxes and street food with fusion are in demand.
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Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
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