Tiered For Celebrations
Food & Beverage Business Review|October-November 2017

Inspired by the spire of a church and triggered by a baker’s urgent need to express love, tiered cakes have gained currency over the years as they add extravaganza to an occasion

Jyotismita Sharma
Tiered For Celebrations

Late in September this year, a bakery in the US faced the wrath of the country’s food regulator for including ‘love’ as an ingredient in the label of its products. Love, according to the US Food & Drug Administration (FDA), is not an ingredient and, therefore, should not be included in the label. Yes, they were serious! The argument goes that adding extra information in the label has the potential to distract consumers from the actual ingredients listed and deter their ability to realise what they are actually eating.

“Your Nashoba Granola label lists ingredient ‘Love’. Ingredients required to be declared on the label or labeling of food must be listed by their common or usual name,” the FDA said in its “warning letter” to Nashoba Brook Bakery in Concord, Massachusetts.

“’Love’ is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient,” it added.

While, using ‘love’ into a food ingredient appears to be too far-fetched an idea, cakes, if not most bakery items, are many a time synonymous with celebration, festivities, and camaraderie. For, hardly anyone cuts a cake to mark a sad event. But cutting a cake is a ritual in birthday celebrations, weddings, marriage anniversaries, or in every occasion you want to remember fondly.

In fact, it is believed that it was love that triggered the imagination of the tiered cake by a baker in Britain, in the late 18th century.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FOOD & BEVERAGE BUSINESS REVIEWView all
California Walnut Crop Mid-Harvest Update
Food & Beverage Business Review

California Walnut Crop Mid-Harvest Update

Fall is here, and the California Walnut Commission has provided a mid-harvest update on the 2024 walnut crop.

time-read
1 min  |
October - November 2024
Consumer Trust in Dietary Supplements Demands Third-Party Certification, Reveals NSF 2024 Report
Food & Beverage Business Review

Consumer Trust in Dietary Supplements Demands Third-Party Certification, Reveals NSF 2024 Report

NSF, a leading public health and safety organization, published its 2024 Supplement Safety Consumer Benchmark report earlier his year, aimed at evaluating consumer preferences and safety concerns regarding dietary supplements.

time-read
2 mins  |
October - November 2024
India Bakery Exhibition 2024: A Grand Success at Chennai Trade Center
Food & Beverage Business Review

India Bakery Exhibition 2024: A Grand Success at Chennai Trade Center

The India Bakery Exhibition 2024, held from 20th to 22nd September at the Chennai Trade Center, proved to be a resounding success.

time-read
1 min  |
October - November 2024
Strong Aromas of Blue Cheese
Food & Beverage Business Review

Strong Aromas of Blue Cheese

There is no way you can forget your first view, first smell and first taste of any Blue Cheese.

time-read
7 mins  |
October - November 2024
Debunking Cancer Nutrition Myths
Food & Beverage Business Review

Debunking Cancer Nutrition Myths

Good nutrition is especially important during the treatment of cancer as it helps to tolerate chemotherapy, radiation and surgery better.

time-read
5 mins  |
October - November 2024
Of the Sheep
Food & Beverage Business Review

Of the Sheep

The features of a goat’s and that of a sheep’s meat are almost similar and are not readily identifiable.

time-read
4 mins  |
October - November 2024
Indian Ethnic Flavors: A New Wave in Beverage Trends
Food & Beverage Business Review

Indian Ethnic Flavors: A New Wave in Beverage Trends

As the world of beverages continues to evolve, a powerful new trend is emerging, reshaping the landscape of drinks with bold, authentic, and distinctly Indian flavors.

time-read
3 mins  |
October - November 2024
Cloves - Strong & Zesty!
Food & Beverage Business Review

Cloves - Strong & Zesty!

Cloves are flower buds harvested before they flower and their tree belongs to an evergreen variety, aptly named as the clove tree, a part of the Myrtle plant family.

time-read
1 min  |
October - November 2024
World Chefs Congress
Food & Beverage Business Review

World Chefs Congress

New Congress, Old Gold

time-read
4 mins  |
October - November 2024
Tech Takes Over F&B Industry
Food & Beverage Business Review

Tech Takes Over F&B Industry

Technology impacts every facet of our lives. It is reshaping every industry. Artificial Intelligence (Al) and robotics have had transformative impacts on all industries, including the food & beverage sector. Driven by advancements in robotics and Al, routine and repetitive tasks are automated to increase productivity and, thus, enhance profitability. Ashok Malkani examines the effects of technology and robotics on the restaurant industry in India.

time-read
10+ mins  |
October - November 2024