A Healthy Combination: How Lycored And Wonderchup Worked Together To Solve The 'Ketchup Problem'

Healthy eating is a complex challenge.

- Christiane Lippert

As such, achieving it successfully is almost always a team effort rather than the responsibility of any single individual, or individual company. It’s impossible for consumers to improve their diets if they’re surrounded by – and bombarded with adverts for – products packed full of unhealthy ingredients. And the success of companies with a healthy eating mission often depends on partnerships with others that share their values. This is a story about two companies – Wonderchup and Lycored – who found they had a similar mission, and have worked together to offer consumers a healthy new product.

Elise Daly knows better than anyone the importance of healthy diet. She is currently on her fifth pace-maker having suffered from flu and, as a result, has a weak immune system. She also has a second heart condition called SVT, and both conditions are kept in check through a healthy lifestyle. Her son was born with two holes in his heart. And on her husband Karl’s side of the family, there have been three bereavements from breast cancer.