Milk is considered as the most important part of a balanced diet. It is not only rich in calcium but also drinking it regularly can provide various health benefits such as; improved bone health; controlled weight; and blood pressure.
Milk also provides protection against conditions such as; cardiovascular diseases; and type 2 diabetes, etc. Despite all these benefits, consumers no longer prefer drinking milk as a daily beverage. It may be because the dairy/dairy-based products are lacking in variety. To better capture, the expectations and needs of today’s consumer many dairy companies are exploring/launching new dairy based products. Fermented drinks like drinkable yoghurts; post-workout recovery drinks; high protein dairy products; dairy alternatives; low sugar and lactose-free milk products are just some of the important niche markets in dairy.
With changing consumer preferences towards foods carrying nutritional, indulgent and convenient attributes the dairy industry is also driving towards innovation and growth. The consumer nowadays is more open to try new things; so this is the time to focus on providing new exciting options and appealing ways to consume dairy-based beverages and dairy foods.
Innovation is the key word here! It is a balance between the consumer’s present needs and the identification of upcoming needs. Dairy industry also has a responsibility to always keep a balance between consumerled innovation and technology-led innovation. Traditionally, the dairy innovation was limited to flavoured milk using different flavours and ingredients such as sugar. The aim was to enhance taste and palatability. But now as the times have changed and the consumer is becoming more aware of health and continually updated about the product options. Now the question is, how do brands innovate with dairy? They do experiment with exotic and unusual ingredients to introduce a novel twist in the dairy segment such as:
–Adding health-enhancing ingredients to enhance the nutritional profile of dairy products:
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