Healthy Business
Forbes Indonesia|August 2019

Borden Eagle group is 84 years old and remains relevant in a changing market.

Ardian Wibisono
Healthy Business

For decades, Minyak Angin Cap Lang, known as Eagle Brand Green Medicated Oil in some markets, is among the most popular traditional remedies in many Southeast Asian markets. The oil product is a go-to pain reliever that people in the region use to treat aches, soreness, and bug bites. The product is produced by Singapore-based Borden Company Pte., Ltd. and its Indonesia-based sister company PT Eagle Indo Pharm. Over the years, the group has extended its products to cater to the growing market for over-the-counter medication. Now, the company’s natural-based products are available in over 30 countries. With the recent operational restructuring in both companies, the group aims to expand to more markets and strengthen its presence in Indonesia.

“When I go anywhere in Indonesia I ask people do they know Cap Lang? If they say no, I say you’re not Indonesian. Even President Joko Widodo uses our product,” says Edy Tjugito, who is the principal of Eagle Indo Pharma, and the second generation of the founding shareholders.

The history of the brand dates back to 1935, when a German chemist Wilhelm Hauffmann created a formula for medicated oil in a distinctive green color. The product made it to Singapore and then was produced and sold by J. Lea & Co., a trading house owned by the late Tan Jim Lay who was a direct descendant of well-known Singaporean businessman and philanthropist Tan Quee Lan. The Eagle Brand medicated oil under J. Lea & Co. flourished and dominated the local market for medicated oil in the post-Second World War period.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FORBES INDONESIAView all
BACK ON TRACK
Forbes Indonesia

BACK ON TRACK

Collective wealth gets a 21% boost to a record $162 billion amid an economic uptick.

time-read
10+ mins  |
December 2021
Championing Locals
Forbes Indonesia

Championing Locals

The wave of social commerce is enabling inclusive digital economies beyond urban areas.

time-read
6 mins  |
December 2021
Boys in the Bubble
Forbes Indonesia

Boys in the Bubble

Startups are supposed to specialize, but OPENSEA’s founders thrived by building a wide-open market for creating and trading all manner of NFTs, whether art, music or gaming. Now that they’re centimillionaires and poised to become billionaires, they have other worries: competitors, fraudsters and the next crypto crash.

time-read
6 mins  |
December 2021
Enduring Relations
Forbes Indonesia

Enduring Relations

The implementation of IA-CEPA amid the pandemic signifies the Indonesia-Australia’s commitment to recover and counter future challenges together.

time-read
6 mins  |
December 2021
Sweet Success
Forbes Indonesia

Sweet Success

Steven Erwin envisions Unifam to become a major global player in the confectionery and F&B industry.

time-read
5 mins  |
December 2021
Marathon Man
Forbes Indonesia

Marathon Man

Across America, scores of municipal pension funds remain scandalously underfunded. But not the pension fund of Tampa’s police and firemen, thanks in large part to JAY BOWEN, whose no-frills approach to stock picking has protected and served them for more than 45 years.

time-read
5 mins  |
December 2021
Gold Rallies on Inflation Fears
Forbes Indonesia

Gold Rallies on Inflation Fears

During September the price of gold rallied to $1,868 per ounce following the release of figures on US inflation by the Bureau of Labor Statistics which indicated that, as of September, CPI inflation had rocketed to 6.2%, above the 5.8% which economists had been predicting.

time-read
2 mins  |
December 2021
Set Off to A New Start
Forbes Indonesia

Set Off to A New Start

Bank Aladin has two main ingredients for success: establish trust and offer better customer experiences.

time-read
5 mins  |
December 2021
The Daily Intake
Forbes Indonesia

The Daily Intake

YOUVIT plans to invest further into marketing and grow into one of the leading vitamin brands in Indonesia.

time-read
4 mins  |
December 2021
THE CROESUS OF CRYPTO
Forbes Indonesia

THE CROESUS OF CRYPTO

FTX COFOUNDER SAM BANKMAN-FRIED BUILT A $22.5 BILLION FORTUNE BEFORE HIS 30TH BIRTHDAY BY PROFITING OFF THE CRYPTOCURRENCY FRENZY—BUT HE’S NOT A TRUE BELIEVER. HE JUST WANTS HIS WEALTH TO SURVIVE LONG ENOUGH TO GIVE IT ALL AWAY.

time-read
10+ mins  |
November 2021