Local Beauty
Forbes Indonesia|April 2019

Rollover Reaction carves niche in Indonesia’s growing beauty market.

Marella Putri
Local Beauty

The national cosmetics industry, a strategic sector, has seen its performance blossom. As announced by the Ministry of Industry the cosmetics industry grew by 20% in 2018, to a total value of $516.99 million. There are some 760 local cosmetics companies, 95% of which are small and medium enterprises. Meanwhile, the ministry has forecast that in 2019 the sector will expand by 7%. One of the growth factors is the millennial market sector in Indonesia, a demographic that makes up around 34.45% of the country’s population.

“As we see it, local cosmetics have been emerging rapidly. The number of local brands keeps increasing, releasing more innovative products that previously weren’t available from local players,” says Dinar Amanda, co-founder and marketing director of Rollover Reaction.

“And as Indonesia is a huge country, there are still many places that we have yet to tap into, despite the growing interest,” she adds.

Rollover Reaction is one of the earliest local independent cosmetics brands and was launched in 2016 by a group of longtime high-school best friends, Naya Tinanda Nabila, Dinar Amanda, Novianti Haryanto, and Sarah Novia Hartono. The idea of creating Rollover emerged in early 2014. At that time, there were only a handful of local brands, while imports were rare and expensive, severely limiting the choices for regular cosmetics customers.

“After doing some research, we found out that Indonesia, with all its resources, is capable of producing its own cosmetics. So we thought of making our own and worked with manufacturers,” Naya recalls. Like many other players in the industry, Rollover Reaction works with licensed manufacturers in producing cosmetics as joint-partners.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FORBES INDONESIAView all
BACK ON TRACK
Forbes Indonesia

BACK ON TRACK

Collective wealth gets a 21% boost to a record $162 billion amid an economic uptick.

time-read
10+ mins  |
December 2021
Championing Locals
Forbes Indonesia

Championing Locals

The wave of social commerce is enabling inclusive digital economies beyond urban areas.

time-read
6 mins  |
December 2021
Boys in the Bubble
Forbes Indonesia

Boys in the Bubble

Startups are supposed to specialize, but OPENSEA’s founders thrived by building a wide-open market for creating and trading all manner of NFTs, whether art, music or gaming. Now that they’re centimillionaires and poised to become billionaires, they have other worries: competitors, fraudsters and the next crypto crash.

time-read
6 mins  |
December 2021
Enduring Relations
Forbes Indonesia

Enduring Relations

The implementation of IA-CEPA amid the pandemic signifies the Indonesia-Australia’s commitment to recover and counter future challenges together.

time-read
6 mins  |
December 2021
Sweet Success
Forbes Indonesia

Sweet Success

Steven Erwin envisions Unifam to become a major global player in the confectionery and F&B industry.

time-read
5 mins  |
December 2021
Marathon Man
Forbes Indonesia

Marathon Man

Across America, scores of municipal pension funds remain scandalously underfunded. But not the pension fund of Tampa’s police and firemen, thanks in large part to JAY BOWEN, whose no-frills approach to stock picking has protected and served them for more than 45 years.

time-read
5 mins  |
December 2021
Gold Rallies on Inflation Fears
Forbes Indonesia

Gold Rallies on Inflation Fears

During September the price of gold rallied to $1,868 per ounce following the release of figures on US inflation by the Bureau of Labor Statistics which indicated that, as of September, CPI inflation had rocketed to 6.2%, above the 5.8% which economists had been predicting.

time-read
2 mins  |
December 2021
Set Off to A New Start
Forbes Indonesia

Set Off to A New Start

Bank Aladin has two main ingredients for success: establish trust and offer better customer experiences.

time-read
5 mins  |
December 2021
The Daily Intake
Forbes Indonesia

The Daily Intake

YOUVIT plans to invest further into marketing and grow into one of the leading vitamin brands in Indonesia.

time-read
4 mins  |
December 2021
THE CROESUS OF CRYPTO
Forbes Indonesia

THE CROESUS OF CRYPTO

FTX COFOUNDER SAM BANKMAN-FRIED BUILT A $22.5 BILLION FORTUNE BEFORE HIS 30TH BIRTHDAY BY PROFITING OFF THE CRYPTOCURRENCY FRENZY—BUT HE’S NOT A TRUE BELIEVER. HE JUST WANTS HIS WEALTH TO SURVIVE LONG ENOUGH TO GIVE IT ALL AWAY.

time-read
10+ mins  |
November 2021