SourceNow by GE disrupts traditional business models by creating an online marketplace for complex industrial services
REDEFINING THE FRONTIER OF POSSIBILITIES FOR INDUSTRIAL SERVICES
“Around the world, the list of digitally enabled ideas disrupting traditional business models grows larger by the day. These ideas all have one thing in common: they satisfy real market demands,” explains Michelle Wu.
“SourceNow provides a similar breakthrough by offering an innovative, intuitive and efficient solution that solves the challenge of sourcing highly skilled and highly specialised industrial services in large sectors such as power generation and oil and gas.”
As CIO and VP of Digital Technology for GE’s Power Services business in the Middle East and Africa (MEA), Wu has the privilege to be among those leading the charge in the digital transformation of industries across the region – a transformation that offers tremendous potential benefits. For example, a recent study by Digital McKinsey found that the digital market could add $95bn per year to the Middle East’s annual GDP by 2020.
“Every day we experience numerous digital platforms, from consuming goods to ordering services,” she continues.
“The business-to-consumer (B2C) digital sector has been very robust in fulfilling demands. However, in the business-to-business (B2B) space, the digital experience has been slower to catch on, especially in the industrial services sector. The process of identifying the right people and service providers can require a significant investment in time and effort to accommodate the complexity of many industrial services requirements.”
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