With a new headquarters, manufacturing plant and boutiques on the horizon, Patchi’s activity in the Gulf region and beyond seems ready to grow. Oussama Choucair, CEO of Patchi UAE, speaks to Neil King about the chocolate brand’s future plans
Patchi has come a long way in 43 years. Launched in Lebanon in 1974 when founder Nizar Choucair opened a single store in his home city of Beirut, the confectioner is now one of the most recognised and popular chocolate brands across the Middle East.
The company has a presence in more than 30 countries worldwide, including the GCC nations, Canada, France, Ivory Coast, the UK, the US, the Philippines, and numerous other locations, while its growing network of more than 175 boutiques can be found in some 21 countries.
And there are no signs of slowing down. In May the chocolate maker broke ground on a new factory in Dubai – it’s largest yet – designed to support further growth around the world.
Ahead of Ramadan – one of the company’s busiest periods – Patchi UAE’s CEO Oussama Choucair speaks with Gulf Business about the group’s future plans, its new facility, and why the brand is held in such high regard.
2017 seems to be a landmark year for Patchi, with five new retail outlets and two new warehouses already announced. Is this a signal of intent by Patchi? Do you plan more aggressive movement in the market in the coming months?
This year Patchi UAE will inaugurate three new boutiques, as well as the new headquarters in Al Quoz with a warehouse and offices, and the announcement of the new manufacturing plant in Dubai Industrial Park to be completed by 2018.
We tend to dismiss the overall sense of fear that some might have during these so called challenging times, and we would rather focus on expanding based on market requirements. We have great confidence in the UAE’s economy and potential, and the vision laid out by its leaders.
The company has broken ground on a new manufacturing plant in the UAE. What details can you give at this stage about the plant?
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