The all-new Muhammad Ali brand of fragrances celebrates the pugilist’s illustrious life.
MUHAMMAD ALI WAS one of those rare breeds of sportsmen who gave people of varied nationalities, cultural backgrounds, political slants and religious beliefs a reason to root for him. He was something to everyone.
Although he fought his last match in 1981, over three-and-a-half-decades later, his name still evokes vivid memories. For some that memory is of him standing over a vanquished Sonny Liston, who he knocked out in the first round to secure the World Heavyweight Championship in 1965, while for others it might be any one of those numerous memorable quotes that are rehashed and used in pop culture references even today.
Why is Muhammad Ali still one of the greatest of all time? Robert Hatiefi, the CEO of Muhammad Ali Fragrances, has an explanation. “Muhammad Ali was not only a celebrity, he was a brand.”
Hatiefi is a master of branding and marketing having developed Lamborghini’s first mobile phone and worked in advisory capacities at some of the world’s biggest brands including Jaguar, Rolls-Royce and TAG Heuer.
But a few years ago he decided to move beyond the world of techno-luxury and into fragrances. “The global fragrance industry globally is worth about $40bn. Of this, the celebrity fragrance market is 10-15 percent of the overall industry but is declining because if you take for example someone like Michael Jordan, his name sells a few 100 million of sales of eau de colognes and eau de perfumes in the US, but you won’t find a single bottle of perfume here.”
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Green lights
It hasn’t even been a full year that Stellantis, one of the world’s biggest auto companies, has been in existence. Still, its wheels are spinning furiously. Here’s what it has in store for the region
Purpose through corporate responsibility
Every organisation must deeply reflect about whether they are leaving behind a legacy or a liability, says Abdulaziz AlSowailim, EY MENA chairman and CEO
Analysing the layers of a coconut
When we have a sense of clarity as to our purpose in life, then we institute the correct practices and habits around us, and set realistic and achievable results
DUNES TO DOMINION
FOR A COUNTRY RICH IN TRADITION AND DRIVEN BY AMBITION, THE UAE’S JOURNEY DURING THE PAST 50 YEARS HAS BEEN UNPRECEDENTED. WHAT’S IN STORE FOR THE NEXT 50?
Building strong
International investors are boosting Dubai’s residential property market, which has rebounded strongly from the Covid crisis, writes Aarti Nagraj
CHASING THE AMERCIAN DREAM
FOR SHAI ZAMANIAN, THE US IS A LAND OF LIMITLESS POSSIBILITIES, AN AVENUE HE AIMS TO OPEN FOR FAMILIES WORLDWIDE VIA IMMIGRATION. HERE’S HOW HE IS BRINGING HIS GOAL TO FRUITION
OBITUARY: JOCELYN HENDERSON (1921-2021)
THE GRANDE DAME OF ABU DHABI – THE WIFE OF A FORMER DIPLOMAT – PASSED AWAY IN THE UAE CAPITAL AGED 100
THE DIGITAL DISRUPTORS
IN THE COMING YEARS, THE GCC IS EXPECTED TO PLAY A SIGNIFICANT ROLE IN SECTORS SUCH AS HEALTHCARE, MANUFACTURING, EDUCATION AND RETAIL, WHICH WILL HELP BOOST THE GROWTH OF ITS NON-OIL ECONOMY
Signed, sealed, delivered
Nicolas Baretzki, CEO of Montblanc, partnered with one of the world’s most recognisable luxury brands, Ferrari, earlier this year. Here’s where the partnership, and the German company as well, is headed next
UP, UP AND AWAY
AS THE FIRST IN-PERSON AIRSHOW TO TAKE PLACE SINCE THE OUTBREAK OF THE PANDEMIC, THE EVENT SAW SEVERAL DEALS ANNOUNCED
