Will Apple's Latest iPhones Boost Its Regional Market Share?
Gulf Business|October 2017

Will Apple’s Latest iPhones Boost Its Regional Market Share?

Aarti Nagraj
Will Apple's Latest iPhones Boost Its Regional Market Share?

Apple’s new iPhones, the iPhone 8, 8 Plus and iPhone X were launched with some fanfare last month.

But while Apple’s phones are among the most popular smartphones in the UAE – according to the latest official data – the company’s iOS still lags behind Android when it comes to overall smartphone market share in the GCC region.

According to statistics from IDC’s latest Mobile Phone Tracker Forecast, Apple’s market share stood at 20.9 per cent in Q2 2017, compared to 79.1 per cent for Android across the Gulf region.

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