Destination wedding, one of the newest trends, has caught the fancy of Indians. According to Wedding Tourism Report by MRSS India, the wedding market in India in 2018 was pegged Rs. 110,000 crore of which around Rs. 23,438 crore can be attributed to destination weddings. The figure is expected to double, at an astounding rate, to Rs. 45,000 crore, by the end of 2020, thriving at 25-30% per year. It is estimated that about 15% of all weddings are now destination weddings. The hospitality industry is a major recipient of this expenditure on destination weddings. Typically a destination wedding is not a one-day affair. While the wedding itself is a one-day affair, the couples have to take into consideration the days that the guests arrive, leave and relax in between. Ashok Malkani takes a look at this new manner of saying “I Do”, the opportunities it offers the hospitality industry and its future.
Marriages are made in Heaven, it is said, but heavenly weddings are created here on earth by having them on picturesque locales. Destination weddings are redefining the Indian wedding scenario. Wedding halls have now become passé. Today, fairy tale settings for making the most memorable moment in life, one of the most unforgettable and impressive one, is becoming ‘in’. Destination weddings have also given a major shot in the arm to wedding planners, banquet organizers, etc. But the hospitality industry can be said to be the biggest beneficiary.
But why destination weddings popularity has risen and why are hotels and resorts becoming popular? What facilities do they offer?
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