There are more than 200 floatation therapy centres in the US alone, whereas in India apart from your stores you have built a floatation pool for the Taj Mahal Palace and a few others. How do you see its popularity rising in India?
Well, surely the awareness levels are rising in India. Builders, hoteliers and spas are on the look out for new offerings that sets them apart from the rest. Floatation, halotherapy and cryotherapy are proliferating all around the world because everyone seems to be interested in well-being more than ever. We are happy to be part of the movement.
How does floatation therapy work and what are its benefits?
We basically replicate the dead sea in a controlled environment. We add magnesium sulfate or pure dead sea salt to make the water extremely buoyant. The pool is in a light and sound proof room to remove the sense of sight and sound but we do have ambient lights and sounds as an optional feature for clients to ease into their session. The water is heated to skin temperature to minimise the sense of touch. A homeostasis state is mostly achieved while we sleep but also in a floatation tank when there is no external stimuli for our minds and bodies. This state is said to promote well being and restore normal physiological functions.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Big Fat Indian Wedding
With a slew of initiatives, hotels are ensuring that the wedding day is special for the couple as well as for the hotel's bottom line.
An Organization Of Rainmakers!!!
Rainmakers are revered for their ability to generate income (rain) for an organization by cracking deals, attracting clients/guests and holding on to them; often, for a lifetime... Revenue generation (rainmaking) is the job of everyone on the team.
Hospitality: A Rewarding Career Awaits
Delving into the roles and responsibilities that professionals in the field of hospitality can undertake in carving a rewarding career.
"India is my first baby!"
Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism, gets candid.
The Essence of Landscape Architecture
Innovative landscaping can enhance the luxury hospitality experience by enriching guest interaction with the natural world.
Teaching the Art of Tea
The first global tea artist from India, teaching the art of making and drinking fine tea, Susmita Das Gupta talks about her mission to make Indian specialty tea reach a global audience.
Feeding Profits
Food and beverage is driving revenues in hospitality in novel ways as hotels innovate with new-age experiences.
Acing the Revenue Game
Hotels are looking at new avenues to generate revenues that go beyond rooms and food.
The Power of Predictive Maintenance
A strategic approach to enable Indian hotels to become leaders in sustainable hospitality.
Shaping a Sustainable FUTURE
To mark the occasion of World Environment Day this month, we find out how the hospitality industry is paving the way for a greener, healthier tomorrow...