There are more than 200 floatation therapy centres in the US alone, whereas in India apart from your stores you have built a floatation pool for the Taj Mahal Palace and a few others. How do you see its popularity rising in India?
Well, surely the awareness levels are rising in India. Builders, hoteliers and spas are on the look out for new offerings that sets them apart from the rest. Floatation, halotherapy and cryotherapy are proliferating all around the world because everyone seems to be interested in well-being more than ever. We are happy to be part of the movement.
How does floatation therapy work and what are its benefits?
We basically replicate the dead sea in a controlled environment. We add magnesium sulfate or pure dead sea salt to make the water extremely buoyant. The pool is in a light and sound proof room to remove the sense of sight and sound but we do have ambient lights and sounds as an optional feature for clients to ease into their session. The water is heated to skin temperature to minimise the sense of touch. A homeostasis state is mostly achieved while we sleep but also in a floatation tank when there is no external stimuli for our minds and bodies. This state is said to promote well being and restore normal physiological functions.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Why Western Couples Are Choosing India For Their Big Day?
Decoding the reason, and how to cater to them...
A Match Made in India
Director General of Tourism Mugdha Sinha's grand vision for wedding tourism...
Tee Off in Style
Hoteliers are giving golfing facilities a boost even as they offer putting greens that make the sport popular.
Bespoke Getaways: What Makes Them Desirable?
Boutique hotels are increasingly becoming the first choice among discerning guests as they provide meaningful breaks.
Blending Tradition with Innovation
The balance of honouring tradition while adding a dash of modern flair is what keeps the culinary scene fresh and exciting...
DON'T THINK, OUTSIDE THE BOX
The oft-quoted maxim, \"Think out of the box!\" does little to encourage creativity or innovation and often is their enemy.
Putting the Wow into Weddings
As hotels become the preferred venue choices for weddings, the industry is certainly shaking things up.
Innovation Is Not an Option but a Necessity
Emphasizing the need for the Indian hospitality sector to innovate and disrupt itself in the current transformative period.
Why Marriott built its GCC in India?
Drew Pinto, Executive Vice President and Chief Revenue & Technology Officer of Marriott International, tells Hotelier India all about finding the best talent in India...
FROM POTENTIAL TO POWERHOUSE
In an exclusive and candid interview with Hotelier India, Gajendra Singh Shekhawat, India's Minister of Culture and Tourism, speaks about how tourism and hospitality will power India's economy by 2047.